Strategy and Design.
For Genomics.
For Healthcare.
Our Expertise
Solving the industry’s biggest adoption problems. And doing so across the entire spectrum of use cases.
Clinical
“How do I improve outcomes and solve more cases faster?”
- Global pediatric rare
- Carrier testing
- Oncology
- Pharmacogenomics
- Test ordering
- Consent & recruitment
Pharma
“How can I use genomics to speed up drug discovery?”
- All pharma discovery
- Orphan drug rescue
- Biomarker R&D
- Trial recruitment
- Population initiatives
- Global data federation
Consumer
“How do I get more consumers sequenced and genomes shared?”
- Consumer wellness
- Medical risk prevention
- Genome donation
- Pharmacogenomics
- Community building
- Genomic education
Our Approach
Validated
This is at the core of what we do. We get our answers from outside the building through interviews and more.
Iterative
From one-week cycles to “planned misses”, we know that the path to success requires lots of fast learning.
Collaborative
Workshops, whiteboard sessions, and joint interviewing guarantee a better outcome and allow you to learn along the way.
Actionable
With a focus on your P&L and adoption, we will be sure you “know what to do” with what we deliver.
Our Offerings
Tangible assets that get you into action and move the needle on adoption.
adoption strategy
Business plans & designs.
Marketing program designs.
Purchase journey maps.
User segmentation.
Persona outlines.
Experience journey maps.
vision prototype
Detailed personas.
Product design guidelines.
Storyboards.
User-validated wireframes.
Interactive prototypes.
User journey videos.
design transition
Digital asset management.
Program management.
UX design transition.
Validation of additional scope items as they arise.
create & implement
Marketing content.
Genomic knowledgebase management.
Native app development.
Responsive web development.
Infrastructure planning.