The precision medicine consultancy

What We Do

The business of DNA is in our DNA; making precision medicine ventures and companies better businesses is what we do.

From strategic C-level advisory to operational development, we provide unrivaled experience and rigorous, proven methodologies that enable organizations to develop and execute validated commercial, product and communications strategies. We deliver success and impact across precision medicine, from inception through exit. Our team is custom-built to serve yours.

Asset 4


“How do I improve outcomes and solve more cases faster?”

  • Rare disease
  • Oncology
  • Pharmacogenomics
  • RWD & RWE
  • Decision support
  • Stakeholder journeys
Asset 3


“How can I use genomics to speed up drug discovery?”

  • Target discovery
  • Rx rescue/repurposing
  • Trial design
  • Population initiatives
  • RWD & RWE
  • Global data federation
Asset 2


“How do I get more people sequenced and genomes shared?”

  • Wellness
  • Disease risk testing
  • Pharmacogenomics
  • Research participation
  • Community building
  • Genomic education

Our Approach


This is at the core of what we do. We get our answers from outside the building through past validated experience, interviews and more.


From one-week cycles to “planned misses”, we know that the path to success often requires lots of fast learning.


Workshops, whiteboard sessions, and joint interviewing guarantee a better outcome and allow you to learn along the way.


With a focus on your P&L and adoption, we will be sure you “know what to do” with what we deliver.